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Kurved redefined the anti-aging space by transforming Stanford University's aging curve research into the "SKIN-AGING CURVE"—a visual symbol illustrating key skin-aging inflection points at ages 34, 60, and 78. Newrite brought this concept to life through comprehensive branding, packaging, merchandise design, and social media content creation. The dynamic, fluctuating line symbolizes collagen loss between ages 25 to 45, with packaging that visually showcases skin elasticity changes. With adaptable logos, blue tones conveying "trustworthy technology," and the slogan "First Slow-Aging Beauty" targeting proactive skincare at age 25, Kurved positioned itself as a science-driven beauty brand. Through 450+ assets, 3x higher CTRs, and $500K in creative cost savings, Newrite enabled Kurved to scale its campaigns while strengthening its visual identity and market presence.

Kurved

SERVICES

Branding, Packaging & Merchandise , Ad, Social Media

INDUSTRY

E-Commerce and Retail

$500k
3x

cost savings

higher CTR on campaigns

450+

assets produced

Rebranding

A collage showcasing skincare products with sleek packaging, scientific visuals, and messaging focused on managing the aging curve for Newrite e-commerce and retail industry case study page.
A minimal product display of serum bottle alongside branding details and team credits, emphasizing slow-aging skincare and brand identity design for Newrite e-commerce and retail industry case study page.
A skincare brand's product and branding visuals showcasing slow-aging skincare serum, minimalist business card design, and an out-of-stock product listing display for Newrite e-commerce and retail industry case study page.
A modern storefront sign on a gray building displays a skincare brand and its tagline, "The First Slow-Aging Beauty," in clean, minimalist design for Newrite e-commerce and retail industry case study page.
Three minimalist design graphics: a geometric "K" letterform, a 3D graph of transition density, and a stylized line chart with wave-like peaks and annotations for Newrite e-commerce and retail industry case study page.

Packaging

Skincare products, including creams and serums, displayed with sleek packaging and glass spheres in a soft, minimalist setting for Newrite e-commerce and retail industry case study page.
A bottle of Skin Aging Curve Hybrid Peptide Serum displayed on matching gradient blue product packaging against a soft, light background for Newrite e-commerce and retail industry case study page.
An open jar of Skin Aging Curve Hybrid Peptide Cream with a smooth, creamy texture against a clean, light blue background for Newrite e-commerce and retail industry case study page.
Multiple boxes of Skin Aging Curve Hybrid Peptide Cream arranged neatly on a flat surface with soft shadows for Newrite e-commerce and retail industry case study page.

Ad and Social Media

Three skincare brand advertisements displayed in a public space, featuring product close-ups, branding, and a model with clear skin for Newrite e-commerce and retail industry case study page.
A woman with glowing skin stands beside a dark panel featuring the skincare brand name and description of the skin aging curve solution for Newrite e-commerce and retail industry case study page.
Three social media posts promoting their skin aging curve products, a brand launch event, and hybrid peptide cream for beginners for Newrite e-commerce and retail industry case study page.
Two skincare posters—one with scientific graph overlays and branding, the other showing a hand opening a cream jar with focus on the aging curve concept for Newrite e-commerce and retail industry case study page.
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